GSI Commerce Founder and CEO Michael G. Rubin Goes Undercover in His Own Company on the Hit Series “Undercover Boss,” March 21 on CBS

Michael G. Rubin, founder and CEO of GSI Commerce Inc. /quotes/comstock/15*!gsic/quotes/nls/gsic  (GSIC  27.48, -0.70, -2.48%) , the leading provider of e-commerce technology and services to the nation’s top 500 online retailers, goes undercover at his own company, one of the biggest behind-the-scenes players in online retail, on the hit series “Undercover Boss,” Sunday, March 21 (9:00-10:00 PM, ET/PT) on the CBS Television Network.

During the episode, viewers will follow Rubin as he slips anonymously into several different locations within his company, where he will perform an assortment of frontline activities, including assembling customer orders, loading trucks and answering customer calls during the busiest online shopping time of the year.

Rubin started GSI in 1999 but has been a CEO his entire career. At age 12, he launched his first business in the basement of his family’s home. Today, at the age of 37, he is the leader of a fast-growing Internet company. This global organization employs more than 4,500 people, rising to over 10,000 employees during the holiday shopping season. GSI recorded revenues of more than $1.0 billion in 2009.

“GSI provides the technology, order fulfillment, customer care, marketing services and all of the intricate processes that make online shopping possible, and as the company’s founder I know the business inside and out. However, as the company has grown larger, I have missed the opportunity to be close to the day-to-day activities that are at the center of what we do and what enables us to deliver value to our clients and consumers,” said Michael G. Rubin, founder and CEO of GSI. “Undercover Boss allowed me to better connect with the thousands of associates that make our company so successful. It was truly an amazing experience that I took to heart.”

GSI is the only Pennsylvania-based company to be featured in the “Undercover Boss” series during its inaugural season. In addition to filming at GSI’s corporate headquarters in the suburbs of Philadelphia, portions of the episode were shot at the company’s customer contact center in Melbourne, Fla., and at its fulfillment facilities located near Louisville and Richwood, Ky.

About GSI Commerce

GSI Commerce(R) is the leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction(TM) and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

SOURCE: GSI Commerce Inc.

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